Using fact-filled arguments to gain valuable resources within your organization for your marketing strategies is the best road to success.When considering market research there are pro’s and con’s to outsourcing or performing the task in-house.When deciding what would work best for your organization, do your homework. Below is a link to an article from the American Market Association that may help you choose the right market research firm.http://www.marketingpower.com/content995.php
Additionally, the table below highlights the strengths an outside firm brings to your marketing research versus the strengths that doing the work internally provides.
Market Research Company Brings
Firm’s Internal Resources
Market Directions’ Approach
an objective third party
knows the ins and outs of the business
Works closely with front-line employees and key individuals
up-to-date knowledge of research and analysis tools
Day to day business operations prevent employees from staying current on current practices
Access to software, databases, updated and current.
increased expenses
Decrease/Increase headcount
We deliver your project on budget--- on time.
the ability to contact a high volume of customers/respondents
Can represent your message the best
We have relationships with many data companies, call centers
a quick turn around
Turnaround can be delayed due to other priorities
We give your project top priority. Our size contributes to you working with key management.
Remember oursourcing your market research projects can free you and your staff up to focus on your core business and implementing your marketing efforts.
Contact Market Directions to see if we are a good fit for your next project.
Market Directions 200 Mount Vernon Street Boston, MA 02132-2818
Primary and secondary, quantitative and qualitative, we are experts at these research techniques--- we supply what is most beneficial to the client considering budget and timing when we recommend a technique.
Need it now? Click on the "Rapid Response" section to learn how you can get primary data in days, not weeks. Anything you need to know? That is any data, demographic or attribute that the Census Bureau or other source publishes, we have original reports, source data, --- we are experts at compiling data charts from government websites--- click on the "Useful Resources" section for a complete list.