The Consumer

Since its founding in 1994, Market Directions has partnered with consumer companies to understand their brand, category and customer satisfaction. Our researchers understand the importance of posing questions that focus on factors affecting consumers thinking and behavior. The results reflect the market segment and are used to increase customer satisfaction, loyalty and sales.

Over the past 20+ years Market Directions has interviewed thousands of consumers in a variety of industries

  • Travel
  • Specialty -- Luggage
  • Packaged Goods
  • Household Cleaning Goods
  • Retail Pharma

Trusted Partner

We become a true partner and trusted advisor for our consumer clients:

We are dedicated, collaborative and consistent in handling all aspects of the market research process.
We immerse ourselves in our clients’ brands, markets and business situations.
We work closely with key personnel, holding frequent information and formal progress reviews.

How We Make It Work

We assist you by listening and focusing on your goals
We evaluate the current data, examine problems and bring critical insight.
We recognize when you need more information and suggest methods and strategies for further research.

Our Client’s Results

Our clients become customer focused because they discovered the “who, what, when, where, why and how of customer behavior.
Our clients respond confidently and effectively to changes in their competitive environment
Our clients implement new products and features based on sound data collect.

Consumer Market Research