A Product Manager brings products to market.
They need to understand the market, know the competition and what customers want in order to assist sales and marketing in targeting, engaging and ultimately creating a satisfied, loyal customer.
According to research done by the myriad of companies that pursue and train product managers there are five.
Product Manager biggest challenge
areas that product managers state are their biggest challenges as it relates to getting the product to market. (Of course there are many other challenges faced by PM's including internal politics, limited resources, too many meetings etc-- we understand, those are challenges for another time.)
Become More Strategic
Understand Customer Better
Find New Markets
Better Go-to-Market Strategy
Side Bar--- My Life as a Product Manager