Sales Empowerment

Every organization wants to widen their customer base and increase revenues, however few are equipped with Sales Empowerment. By combining the latest intelligence, your sales and marketing strategy, and leveraging the most up to date sales tools, Market Directions ignites the sales process by utilizing market research that gives your sales team an authentic approach to connecting and engaging new customers with:

  • Market Intelligence – information about the market
  • Competitive Intelligence – information about your competitors and their strengths and weaknesses
  • Industry Intelligence – information about your sector and the emerging trends
  •  Strategic Marketing – Utilizing the best combination of digital and traditional marketing methods
  • Channel Strategy – Finding the right balance between online, telephone and print sales strategy
  • Segmentation – Identification of the best customers and how best to sell to them and keep them engaged.
  •  LinkedIn Utilization – Leveraging the site to find customers, contacts or competitors
  • Product Pricing – Pricing your product to maximize profits, how do you compare to other companies, how is raising or lowering prices, who is offering special discounts or incentives?
  • Sales Approach – Training, coaching and approaching your prospects to turn them into customers.


Customers don’t buy from you because they understand what you do: they buy from YOU because YOU UNDERSTAND what THEY do.

We want your marketing and sales teams to UNDERSTAND your prospects’:

  • Market and Industry
  • Competition
  • Pain Points and Challenges
  • Company make-up and operations
  • Personas and Behaviors
  • Trigger Events
  • Needs
  • Decision Making Process
  • Customers

 As a result your sales team is EMPOWERED to:

  • Use the appropriate, personalized sales approach
  • Target Correct Decision Makers and Influencers
  • Use the correct mode of communication
  • Deliver Personalized Content
  • Engage Prospects
  • Establish Trust
  • Identify Opportunities


We do this with:

  • Market and Industry Evaluation
  • Competitive and SWOT Analysis
  • Expert Interviews
  • Sales Team Surveys
  • Customer Surveys
  • Vendor Surveys
  • Product and Service Assessment
  • Win/Loss Analysis
  • Marketing Research

Some information on current sales approaches

  • Only 2% of cold calls result in an appointment. Source: Leap Job
  • In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions. Source: Gartner Group
  • The early bird gets the worm. 50% of sales go to the first salesperson to contact the prospect. Source:
  • Email Marketing has 2x higher ROI than cold calling, networking or trade shows. Source: MarketingSherpa
  • Nurtured leads make 47% larger purchases than non- nurtured leads. Source: The Annuitas Group
  • Visuals are processed 60,000x faster in the brain than text. Source: Neo Mammalian Studios
  • 70% of people make purchasing decisions to solve problems. 30% make decisions to gain something. Source: Impact Communications