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Market Segmentation--
a uniquie value proposition for each target--
Data Gathering for Segmentation Analysis


One of the secrets to building a successful marketing campaign is to conduct primary and secondary market research that answers your questions about the future. Segmenting your customers can help you to see trends and unique customer requirements. Any primary market research campaign's goal should be to put customers into segments or clusters.  Market Directions conducts research to partition customers by:

Demographics

Socioeconomics

Lifestyle

Characteristics

Population

Income

Opinions

Age Distribution

Education

Personality

HouseHold Size

Mobility

Affilitations

Urban/Rural/Suburbs

Values

Product Use


Marketing Planning


At the heart of any marketing effort is the ability to devise strategies from a clear vision of how the products and services you offer will succeed in the marketplace. Market Directions enables your company to predict with accuracy what the future holds by discovering:

 

How well will potential customers respond to this type of marketing effort?

How well will new marketing efforts be received by existing customers?

How will specific changes influence future sales?

How many customers will can current operations take-on?

 

We research your enviornment and market to develop the models to test your products and services.


Contact Market Directions to help you with your data gathering needs. 


Services

      Surveys                     

     Focus Groups            

    Data Gathering            

   Mystery Calls               

    Rapid Response           

    Measurements            




        
   Market Directions        Boston         617-323-1862          info@marketdirectionsmr.com