"Pay no attention to that man behind the curtain."
Market Directions conducts focus groups at the local, national and North American venues. We recruite, moderate and report. Check out the "Green Book" to see focus group facilities in any area.
Steps to Conducting a Successful Focus Group
1.Identify Client Needs What does client want to know as a result of the focus group? 2.Identify Possible Participants Who does the client want the information from?
3.Create Moderator Guide What Questions need to be asked to promote discussion? Are any background - informative materials needed?
4.Coordinate Facility Availability Geographic Locations Special Needs
5.Engage Moderator Certified moderator Brief Moderator on subject Visuals Needed? 6.Recruit Participants Qualify Participant - Title, Industry, Consumer, etc. Arrange for compensation 7.Audio - Video Tape Focus Group Are verbatim transcripts needed?
8.Arrange for Refreshments 9.Conduct Focus Group Hostess Moderator Observers Participants 10.Present Results Concise report of Focus Group Conclusions and Recommendations
Primary and secondary, quantitative and qualitative, we are experts at these research techniques--- we supply what is most beneficial to the client considering budget and timing when we recommend a technique.
Need it now? Click on the "Rapid Response" section to learn how you can get primary data in days, not weeks. Anything you need to know? That is any data, demographic or attribute that the Census Bureau or other source publishes, we have original reports, source data, --- we are experts at compiling data charts from government websites--- click on the "Useful Resources" section for a complete list.
Contact Market Directions for help with your next focus group.
