Services: Focus Groups
Contact Market Directions for help with your next focus group, whether its the whole project or just one aspect. We will find the right venue, recruit participants, moderate, analyze and report results.
Give Market Directions a call at 800-475-9808 to discuss your qualitative data gathering needs.
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| Thet Aha Moment |
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| Most people love to be asked their opinion and they're generally not shy about voicing it. Visually, capturing that “aha moment” when the participants “get it” is powerful evidence in support of the idea.
A good moderator brings about impromptu idea-generating interactions.
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| "Pay no attention to that man behind the curtain." |
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Steps to Conducting a Successful Focus Group
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Market Directions conducts focus groups at the local, national and North American venues. We recruite, moderate and report. Check out the "Green Book" to see focus group facilities in any area.
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1. Identify Client Needs
What do you want to know?
2. Identify Possible Participants
Who do you want the information from?
3. Create Moderator Guide
What questions will promote discussion?
Are any background materials needed?
4. Coordinate Facility
Geographic Locations
Special Needs
5. Engage Moderator
Certified moderator
Brief moderator on subject
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| 6. Recruit Participants
Qualify Participants
Appropriate compensation
7. Audio - Video Tape Focus Group
Stationary Video?
Close-ups?
8. Arrange for Refreshments
9. Conduct Focus Group
Hostess Moderator Observers
Participants
10. Present Results
Concise Report
Recommendations
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