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Services:  Focus Groups

Focus Groups
"Pay no attention to that man behind the curtain."
Market Directions conducts focus groups at the local, national and North American venues.  We recruite, moderate and report.  Check out the "Green Book" to see focus group facilities in any area. 

Steps to Conducting a Successful Focus Group

1.   Identify Client Needs
             What does client want to know as a result of the focus group?
           
2.   Identify Possible Participants
 
            Who does the client want the information from?

 
3.  Create Moderator Guide
 
            What Questions need to be asked to promote discussion?
            Are any background - informative materials needed?  

 
4.  Coordinate Facility
 
            Availability
            Geographic Locations  
            Special Needs

 
5.  Engage Moderator
 
            Certified moderator
            Brief Moderator on subject
            Visuals Needed?
  
 
6.  Recruit Participants
             Qualify Participant - Title, Industry, Consumer, etc.
            Arrange for compensation
           
7.  Audio - Video Tape Focus Group
 
            Are verbatim transcripts needed?

 
8.  Arrange for Refreshments
 
           
9.  Conduct Focus Group
                     
            Hostess
            Moderator
            Observers
            Participants
           
10.  Present Results
 
           Concise report of Focus Group
            Conclusions and Recommendations
 
Market Directions' Services
Market Research Projects
Surveys
Customer Satisfaction Measurements
Data Gathering & Interpretation
Focus Groups
Primary and secondary, quantitative and qualitative, we are experts at these research techniques--- we supply what is most beneficial to the client considering budget and timing when we recommend a technique. 

Need it now?  Click on the "Rapid Response" section to learn how you can get primary data in days, not weeks.


Anything you need to know?  That is any data, demographic or attribute that the Census Bureau or other source publishes, we have original reports, source data, --- we are experts at compiling data charts from government websites--- click on the "Useful Resources" section for a complete list. 

Contact Market Directions for help with your next focus group.

Mary Malaszek
Market Directions
617-323-1862
800-475-9808
mary@mktdirections.com
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