Since its founding in 1994, Market Directions has partnered with technology companies to help them solve important business problems using sophisticated market research methods. Our researchers speak the same language as engineers, developers and product managers. Typically, we work with large companies who require fast-turnaround, taking on a limited number of focused new projects each month.
In proposing a solution we consider budget, resources, priorities, talent and deadlines.Throughout its history, Market Directions has interviewed thousands of decision makers and end users. We have worked in a wide range of technology areas, including:
- Enterprise Software
- Business Productivity Software
- Information Systems
Market Directions has a network of proven global partners that allows us to handle research initiatives of any size, scope and complexity.
We become a true partner and trusted adviser for our clients:
We are dedicated, collaborative and consistent in handling all aspects of the technology sector market research process.
We immerse ourselves in our clients’ brands, markets and business situations.
We work closely with key personnel, holding frequent information and formal pro reviews.
How We Make It Work
We assist you by listening and focusing on your goals.
We evaluate the current data, examine problems and bring critical insight.
We recognize when you need more information and suggest methods and strategies for further research.
Our Clients' Results
Our clients become customer focused because they discovered the “who, what, when, where, why and how" of customer behavior.
Our clients respond confidently and effectively to changes in their competitive environment.
Our clients implement new products and features based on sound data collection.
Our clients implement better customer service based on insights.