Use Market Research for: Any of the following marketing activities listed will benefit from in-depth market research, as long as you don't ignore the data or the evidence.
Advertising Effectiveness
Segmentation
Industry Analysis
Brand Awareness
Price Elasticity
Demand
Interviewing
Product Development
Lead Generation
Tracking Trends
Benchmarks
Forecasting
Demographics
Cross Tabs
Data Collection
Census Data
Surveys
Focus Groups
Qualitative
Quantitative
Employee Surveys
Reporting
Customer Satisfaction
Analysis
Many marketing managers ignore evidence--- relying instead on ideology. The result? Poor-quality decisions that waste time, money and, risks your company's and your career's future.
Research about marketing's role and marketing managers supports this statement.
Research Findings Indicate:
Three reasons why most marketers neglect to harness vast amounts of customer data to create a real impact on their marketing strategies and programs:
1. Data ignorance of many CMOs and executive marketers.
Most marketers lack the basic understanding needed to read numbers and create data-driven implications.
2. Data arrogance of leading marketing analysts.
Most statistically driven marketers appear unwilling to translate their data findings into understandable insights.
3. Ugliness of data insights.
Many CMOs and most marketers still believe spreadsheets, rather than intuitive and graphically appealing visuals, are the natural environment of numbers. "Big bad data.(CMO Strategy)(marketers negligence in tackling customer data)(Brief article)", Advertising Age, February 19, 2007.
Wow! That's a long list. By listing the individual components of market research you can clearly see the multitude of steps and variety of approaches. Market Directions can help you make sense of all of this and focus in on what will get you the most reliable results.
Market Directions 200 Mount Vernon Street Boston, MA 02132-2818
Often market research is left out of the marketing process--- Do marketing research as though you were researching an investment portfolio---find out everything you can about your market, your customers ---- become externally (customer) focused rather than internally focused--- If you don't have a marketing research department, its time to get some help. Marketing Directions provides you with affordable research that provides the knowledge for confident marketing investments.
Primary and secondary, quantitative and qualitative, we are experts at these research techniques--- we supply what is most beneficial to the client considering budget and timing when we recommend a technique.
Need it now? Click on the "Rapid Response" section to learn how you can get primary data in days, not weeks. Anything you need to know? That is any data, demographic or attribute that the Census Bureau or other source publishes, we have original reports, source data, --- we are experts at compiling data charts from government websites--- click on the "Useful Resources" section for a complete list.