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Market Directions

Understanding Market Research's Importance


Understanding Market Research (MR)
View our brief Power Point Presentation on Market Research and the Benefits of Market Research. 


Document
Market Directions Presents--- Understanding Market Research

Why Use Market Research
In-depth technical article from the Journal of Marketing Research 


Document
Why Implement Market Research - Journal of Marketing Research

Link to Inc.com
Market Research -- How and Why


http://www.inc.com/guides/marketing/24018.html

Secondary v Primary Market Research
Article on All Business.com


http://www.allbusiness.com/marketing/market-research/1310-1.html

From Wikipedia
Marketing and Market Research


http://en.wikipedia.org/wiki/Marketing_research

Market Directions
200 Mount Vernon Street
Boston, MA  02132-2818



617-323-1862
800-475-9808
Fax:  617-249-0952
Email: 
info@mdmarketresearch.com


Contact: 
Mary Malaszek, Principal
Email: mary@mktdirections.com



        
   Market Directions        Boston         617-323-1862          info@marketdirectionsmr.com